Lahore: (Friday, July 11, 2025): Punjab University College of Art & Designs’ Department of Graphic Design has organized a seminar on 'Hype of Thesis'. Renowned art director Ali Aslam provided useful and creative information to the students regarding the preparation of design thesis campaigns. He explained each stage of campaign making to the students by giving practical examples. On this occasion, the students asked questions related to thesis preparation on topics such as environment, social division, women’s rights, love for animals and the spread of positive thinking. Addressing the seminar, Chairman Department of Graphic Design Prof Dr Ahmed Bilal shed light on the connection between design and society. He described the discussions held in the seminar as practical and purposeful, and by understanding the selected points, any design project can be brought to life. Expressing their views, the students said that this seminar has helped them understand market trends, which will create purpose in their work. He described the graphic design department as a market leader and highly appreciated the academic and technical activities taking place in it.